Who is this for?
Plumbing and heating businesses doing a bit of everything and not sure what is working. Maybe you are on a lead site, have a website someone built cheaply, post on Facebook when you remember and had leaflets printed two years ago.
It usually sounds like this:
- "I am doing loads of stuff but I have no idea what actually brings the work in."
- "I spend money every month and it all just disappears."
- "Busy one week, dead the next."
- "My old customers forget about me and book someone else for their service."
What do you get?
A website that converts:
the hub everything else points to, built for phones and full of the proof customers look for.
Google Business Profile management:
categories, photos, posts and review replies kept active so you show in the map pack.
SEO and AI visibility:
service and area pages that bring steady traffic, written so AI assistants can understand and name you too.
Google Ads when you need a boost:
targeted campaigns for the jobs and months that matter, with spend paid direct to Google.
A review routine:
a simple ask after every job, done the honest way and kept within the DMCC Act rules on fake and incentivised reviews.
Repeat-work set-up:
guidance on using your job software for annual service and landlord certificate reminders.
How do the pieces fit together?
Think of it as one pipe from first sighting to booked job. Every part should feed the next.
Where do customers first see you?
On Google, in an AI answer, on the side of your van, through a leaflet or from a neighbour. Each of those should send people to the same place: your website or your Google profile.
What makes them choose you?
Reviews, photos of real work, clear pricing guidance and visible trust signals such as Gas Safe registration and any trade body membership you hold. This is where most plumbers lose jobs without knowing, because the website is the weak link.
How do they get in touch?
One tap to call, a short quote form and an email address. Nothing more complicated.
How do they come back?
This is the bit most plumbers miss. A customer whose boiler you serviced last October is due again this October. A landlord you certified last year needs another check. A reminder text or email is the cheapest marketing you will ever do. If your job management software offers service reminders, switch them on, and we make sure your site gives returning customers an easy way to rebook. See plumbing software integration for the website side.
What about the van and leaflets?
Offline still matters for a local trade. We do not print anything, but we help you get the wording right:
Van livery
A short, memorable web address and your main services
Leaflets near a job
A page with reviews from that area
Business cards
Your Google review link via QR code
Invoices
A thank you and a link to leave a review
The aim is for every touchpoint to push people towards something you own, rather than to a lead site that sells them on.
Which part should you fix first?
Usually the part every other channel leans on. If your website is slow, unclear or missing a call button, then ads, leaflets and van signage all send people to a dead end. Fix that first.
If the website is decent but nobody finds it, the Google Business Profile and reviews come next. Ads come last for most firms, as an accelerator once the basics hold up. We will tell you honestly which order suits your business, even if it means spending less with us.
How does it work?
- Find the leaks: we look at where your work comes from today and where enquiries are being lost.
- Fixed quote: we put the plan and the cost on paper inside one working day, and that price stands for seven days.
- Fix the weak link first: usually the website or Google profile, because ads and leaflets are wasted if those are not right.
- Build the system: SEO, reviews, reminders and ads added in order, with a plain monthly report on calls and enquiries.
What does plumber marketing cost?
SEO and AI visibility
From £497 per month
Service and area pages, Google Business Profile, citations, review requests, regular manual checks of AI answers, monthly plain-English report
Get my fixed quotePrices exclude VAT. The exact scope is set out in your fixed written quote, held for seven days.
If you also want a new website or Google Ads, those are quoted separately and shown clearly in the same written quote.
What else should I read?
- Plumbing website design: the hub your marketing points to.
- Google Ads for plumbers: paid search when you need work quickly.
- How to start a plumbing business: first-year marketing basics.
- Best plumbing software UK: tools that can handle service reminders for you.
- Plumber website design in North London
- Plumber website design in South London
Frequently asked questions
What is the best marketing for a plumber?
A joined-up mix of a good website, a strong Google Business Profile, steady reviews and a way to win repeat work. Paid ads and directories can add to that, but they work far better with the basics in place.
Where should a new plumbing business start with marketing?
Start with a simple website and a Google Business Profile, then ask every customer for a review. Our guide on how to start a plumbing business covers the rest of the first-year checklist.
Is van signage still worth it?
Yes. A clearly sign-written van is a moving advert in the streets you already work, especially when it shows a short web address people can remember.
How do I get more repeat work?
Keep a list of who you have served and remind them when something is due, such as an annual boiler service or landlord check. Plenty of job management packages can automate this, so it is worth checking what yours offers.
Do leaflets still work for plumbers?
They can, in tight streets around a current job. They work best when they send people to a page on your site with your reviews, rather than just a phone number.
Should I do social media?
Only if you enjoy it. A few photos of good work each month help, but for most plumbers the website, Google profile and reviews bring far more enquiries per hour spent.
Can you handle all my marketing?
We handle the online side: website, Google Business Profile, SEO, AI visibility and Google Ads. We can also advise on van and leaflet wording so it points people to the right page.