Who is this for?
Heating engineers and renewables firms who install air source or ground source heat pumps, or are moving into them. You probably hold MCS certification or are working towards it.
You may be thinking:
- "Customers ring with questions for an hour, then go quiet for three months."
- "Everyone asks about the grant and I explain it ten times a week."
- "Lead sites charge a fortune for heat pump enquiries, and most go nowhere."
- "My website still looks like a boiler business with heat pumps tacked on."
What do you get?
Boiler Upgrade Scheme explained properly:
a clear page on the grant, who applies and how it appears on the quote, linked to gov.uk and Ofgem.
MCS credentials shown correctly:
your certification displayed only if you hold it, built with Trading Standards logo rules in mind.
Survey request flow:
a short form for property type, current heating and timescale, leading to a home survey booking.
Rough cost estimator:
an optional calculator based on your own price ranges, clearly labelled as a guide.
Long-read guidance pages:
answers on noise, space, radiators, hot water cylinders and running costs, the questions buyers research for weeks.
Real install case photos:
your own installs, outdoor units and cylinder cupboards, never stock images of someone else's work.
How does the Boiler Upgrade Scheme work?
This is the question every heat pump customer asks. Your website should answer it better than anyone else in your area.
As of October 2026, the gov.uk Boiler Upgrade Scheme page lists these grants:
Air source heat pump (air to water)
£7,500
Ground source heat pump
£7,500
Biomass boiler
£5,000
Air to air heat pump
£2,500
Gov.uk also lists an extra £1,500 for air or ground source heat pumps in homes heated by oil or LPG with no mains gas, available until March 2027.
The customer does not fill in a grant form themselves. According to Ofgem's guidance for installers, the MCS certified installer applies on the property owner's behalf, and the grant appears as a discount on the quote and invoice. That one fact removes a lot of fear, so we put it near the top of your grant page.
Grant amounts and rules change. We link to the official pages and date the figures, and you remain responsible for keeping customer quotes accurate.
Why does a heat pump site need to be different?
A boiler breakdown is urgent. A heat pump is a considered purchase.
Most homeowners have never had one. They worry about noise, about whether their radiators are big enough, about the space a cylinder needs and about whether their bills will go up. They will read your site, leave, compare two other installers, ask a neighbour and come back.
So the site is built for that journey:
First visit:
clear answers and the grant explained, so they trust you.
Second visit:
proof of real installs and your MCS status.
Ready to act:
an easy survey booking, not a hard sell.
We also set up a simple way to stay in touch, such as an email follow-up after a survey request, so you are not forgotten during their thinking time.
Searches for "heat pump leads" run at about 50 a month in the UK, per DataforSEO data from October 2026. Those are mostly installers looking to buy enquiries, which is exactly what your own site helps you stop doing.
What about hybrid systems and hot water cylinders?
Some customers are not ready for a full heat pump. A page on hybrid systems, or on replacing an old cylinder ready for a future heat pump, keeps those people talking to you instead of a rival. Check the gov.uk eligibility rules before mentioning grants on those pages, because not every option qualifies.
Does an installer need a separate heat pump website?
Not always. If heat pumps are a growing slice of an established heating firm, a strong section on your main site keeps all your reviews in one place. If renewables are your whole business, a dedicated site can speak more clearly to that audience. We will recommend one route in your written quote.
How does it work?
- Confirm credentials: MCS certificate, technologies you install and your typical project sizes.
- Fixed quote: a fixed price for the whole site lands in your inbox within one working day and stays valid for seven days.
- Build the research path: grant page, guidance pages, case photos and the survey form, previewed on your phone.
- Launch and nurture: site goes live with survey tracking and a simple follow-up set up.
What does a heat pump installer website cost?
Multi-van website
From £4,500
Firms with several engineers, service areas and trades
Get my fixed quoteEstablished website
From £2,400
Plumbing and heating firms with several services and a growing team
Get my fixed quoteSole trader website
From £1,200
One or two-person businesses who need calls and quote requests
Get my fixed quotePrices exclude VAT. Optional care plan £50 a month, no minimum term. Fixed written quote within one working day, held for seven days.
What else should I read?
- SEO for heating engineers: getting heat pump pages found by researchers.
- AI visibility for plumbers: being named when homeowners ask AI about local installers.
- AI for plumbers: where AI can save a heating firm time.
- Best plumber websites: what strong trade sites do well.
- Plumber website design in Essex
- Plumber website design in West London
Frequently asked questions
How do I get heat pump leads without buying them?
Build a website that answers the questions heat pump buyers research for weeks, then capture them with a survey request. Pair it with SEO or Google Ads so those researchers find you first.
How much is the Boiler Upgrade Scheme grant?
As of October 2026, gov.uk lists £7,500 for an air source or ground source heat pump. Check the gov.uk page for the latest figures before quoting a customer.
Do I need MCS to advertise heat pumps?
To let customers claim the Boiler Upgrade Scheme grant, yes. Ofgem requires the installer to be MCS certified for the technology, and the installer applies for the grant on the owner's behalf.
Should my website have a heat pump cost calculator?
A simple estimator can help, as long as it is clearly labelled as a rough guide. We build it from your own pricing ranges and always point people to a proper survey for a real quote.
Why do heat pump customers take so long to decide?
Because the system, the cost and the grant are all new to most homeowners. They compare installers, read about running costs and often talk to neighbours before booking a survey.
Can I show the MCS logo on my site?
Only if your business is certified. Trading Standards guidance says you should only display approval logos you are entitled to use, and we check before adding any badge.
Do you write about running costs and savings?
Carefully. We avoid promising savings figures, because they depend on the home, tariff and system design. Instead we explain what affects running costs and invite a survey.